try reading it out loud…
Boing, wiggle, jiggle — jiggle, wiggle, jiggle. It’s fun, isn’t it? It’s catchy. Rub a little funk on it and it could be a hit. Just like Popco’s suction cups with deko springs are a hit. There’s something alluring about the right kind of jiggle. Some kind of message is sent with just a little wiggle.
and the message is…
Pay attention to me. See what I have to offer. Recognize that I stand out in a noisy world.
Herbert Simon, a Nobel Prize-winning economist, coined the term “attention economy” way back in 1971. His theory was that in a world saturated by images and messages, human engagement is a scarce commodity. Advertisers must compete aggressively for the attention of customers.
So true, Herbert. Popco gets this and, for better or worse, we are in the business of adding to the cacophony. If you can’t beat ‘em, join ‘em, right? So, grocers, retailers, folks with a message, if you want to stand out, maybe you need a little wiggle and jiggle. Maybe you need Popco to put the “boing” in your message.
