Popco's new catalog is distributor friendly

Popco catalog 2019

We've just completed our new catalog and it is a huge departure from all of the previous versions.

Since our first catalog, released in 1988, we've produced 23 issues. 22 of them included retail pricing. In the new catalog, we've removed pricing in order to give distributors and resellers flexibility when determining their own prices. In place of pricing, we've expanded specifications to help distributors assess our products, and to help them better communicate product details to their customers.

For small purchases, end-users can still shop and find retail prices online. And, as always, our sales staff is a phone call away, ready to help distributors and end-users with product questions and quotes for large-quantity orders.

Popco's new point-of-purchase products for 2019

The new catalog is loaded with great new products and more information than ever before. All you have to do to get one is give us a call, or reach out to us by email. We'll pop your copy in the mail right away and we'll follow up to see how we can help you with your next project.

800-557-6726 |  sales@popco-usa.com

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Popco introduces a new MINI-SNAPRAIL™

Popco's new mini snaprail in black and clear.

Popco’s Mini SNAPRAIL™ is a new variation on our patented, classic SNAPRAIL.™ Classic SPR  and SPZ styles of SNAPRAIL™ (sometimes referred to as gotcha strips) have been used to hang large and small posters by our customers for more than 20 years. Now, we've taken this proven design and miniaturized it for use with small, lightweight signs.

Popco's new mini snaprail grips posters and hangs from the banner clip.

The Mini SNAPRAIL™ features a discrete profile, covering less of the printed surface of posters and light banners. Mini SNAPRAIL™ in clear allows poster graphics to show through. In black, the Mini SNAPRAIL™ serves as an attractive border at the top and botton of posters. Just like our classic SNAPRAIL,™ the Mini SNAPRAIL™ accepts banner clips which create hanging points on the top rail.  

Popco's new mini snaprail, at the top and bottom of posters, is used for hanging and stiffening flexible posters.

Mini SNAPRAIL™ is also a cost-effective alternative to poster tinning (a binding technique often used for calendars). However, unlike tinning, the Mini SNAPRAIL™ is reusable making it more versitile and adding to its value. The Mini SNAPRAIL™ is available in six stock lengths in either clear or black PVC. Custom lengths are also available, as are custom colors in large-quantity runs. For details on this great new product, click here.

 

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More snazzy new stuff from Popco

Adjustable mono "bullets" are the latest addition to our new collection of upscale point-of-purchase hardware. As you can see, these parts, beautifully finished in nickel-plated steel and brass, are pretty snazzy.

This clever little part makes sign hanging with monofilament or light cable fast, easy and remarkably adjustable. To make it work, simply depress the spring-loaded brass tip to insert the monofilament. Releasing the tip will lock the monofilament in place. Then, play out the desired amount of monofilament and connect the other end of the monofilament to a second mono bullet.

Couple the monofilament bullets with our thin-diameter c-hooks and you're ready to connect to the hanging points on your poster or banner, and also to grid ceilings.

The arrangement looks something like this (above). Use two mono bullets with c-hooks at the ceiling connection point and two mono bullets with c-hooks at the top of your poster or banner. We think you'll be amazed at how easy it is to adjust height with the mono bullets and, this arrangement is about as snazzy as it gets when it comes to POP hanging hardware.

For more information, check out the mono bullets webpage.

 

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Popco introduces some snazzy new products

We are very proud of our products, particularly our staples such as the poster hanging SNAPRAILS™, suction cups and fasteners. These are practical, useful products and over the years we’ve sold millions of them. That said, we’d be hard pressed to call these products snazzy. We know, suction cups just aren’t very glamorous.

Now, it pleases us greatly to introduce some new products that do have a bit of an ooh-ahh factor. One example is our metal stand-offs. These lovely, brushed stainless steel stand-offs are combined with crystal-clear literature pockets that, when fastened to walls, display your inserted materials beautifully and simply. The level of finish on this combination of products is such that they are often used in architectural settings or galleries as well as in retail settings.

Other slick, new products are our aluminum snap frames. Available in three sizes, the snap frames are all-in-one products. They include a non-skid backer, a non-glare front sheet protector and an aluminum frame that snaps open to accept your inserted material and snaps closed for display. Wall-mounting hardware is included with the frames and they are as rugged as they are beautiful. They are ideal for long-term use and sign change-outs are easy due to the snap-open/snap-closed design.

We’ll spotlight more new products in future posts but, for the moment, we just want to say that we’ve injected some pizazz into our product line and we hope you’ll look to Popco for these parts as well as for our more utilitarian parts.

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What do you do with that thing?

When you’re in the widget business, a common problem is that your products are not always self-explanatory.  Useful items, shown out of context, can be truly baffling. Take for example the part shown above. Who could be blamed for not having a clue about this thing?

When shown in context, it’s clear that this small sign holder is really handy. It snaps into the standardized holes of store shelves and supports signs. It is easily repositioned, it allows for easy change-out of signs and it can be used over and over. In short, it’s a great product.

Other products that we offer just aren’t photogenic. For example, the UPC data rail shown above. Unless this product is shown in use, it seems to be nothing more than a rectangular hunk of plastic.

When shown snapping into a standard store shelf, the usefulness of this product starts to become clear.

Shown with an insert in place, it's obvious that the rectangular hunk of plastic is incredibly useful, in fact, it is ubiquitous in retail settings.

We're always trying to better communicate our product’s features and uses on our website and in our printed materials. Still, if you find that we haven't done our job, please call Popco. You'll reach a Popco representative right away who will tell you everything you need to know about our products, both obvious and mysterious.

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Popco's foam-core edging is now available in black

Several years ago, when we first introduced our foam-core edge protector, most of our customer's preferred the product in clear PVC. Since then we've watched that trend change and now demand is greater for black edge protector. For our customers who previously ordered black as a custom run, black is now available as a stock item. For new customers, black is now an option along with the clear which we'll continue to offer. For more information, or to order the edge protector, click here.

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Popco’s new suction cup & sign holder combination

Building of the success of our suction cups with mirror clips and suction cups with flag clips, Popco is introducing a new combination of suction cups with slide-on flag clips.

These parts are sold pre-bagged in batches of 100 suction cups and 100 flag clips. The two parts simply slide together and the “flex-hinged” flag clip closes to hold small signs.

A small  tab on the flag clip “pierces” light-weight sign stock, then locks into place against the flag clip’s “back board.” Once affixed in the flag clip, a sign can be stuck to non-porous surfaces using Popco’s 1-3/16” suction cup.

Click here for information of this simple, cost-effective combination of parts.

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The Tax Man Cometh

In June of last year, the US Supreme Court decided in favor of South Dakota in the case of South Dakota v. Wayfair. South Dakota’s argument was that the state should be allowed to charge tax on orders even when the seller does not have a physical presence in the state. Prior to this ruling, it could be said that online sellers had an unfair advantage over brick-and-mortar sellers who were subject to taxes. Additionally, states missed out on significant tax revenue as online sales became more commonplace.

As a result of this ruling, Popco is now required to add tax to orders that ship to Illinois, Michigan, Minnesota and Wisconsin.

Exceptions to this are businesses that have a sales-tax exemption certificate. If your business has this status, please supply Popco with your sales-tax exemption certificate. With that certificate on file, Popco can waive taxes on your orders.

All businesses that have not supplied the certificate, in the states of Illinois, Michigan, Wisconsin and Minnesota, will have tax apply to their Popco orders.

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Popco’s customer relationships

Popco customers, new and old, have often told us that our customer service is exemplary and is a big reason why they choose to work with us. These customers believe, as do we, that good business is more than just offering the right product at the right price; good business is about developing relationships. Don’t take our word for it. Read what our customers have to say in their own words.

“Popco hasn’t failed me once; actually they exceed my expectations every time I work with them. It’s rare to find the kind of friendly and exceptional service that these folks offer on a daily basis.”
Daniel Zinger | General Manager
Prolifiq Sign Studio, Edmeston, New York

 
“I’ve been super-pleased with Popco’s service and their ability to work with us on super-hot projects. They usually meet our deadlines or will do their very best to get us what we need ASAP!  They have a friendly staff and I enjoy our working relationship. Popco rocks!”
Elden Paczkowski | Purchasing Agent
Imagine! Print Solutions, Minneapolis, Minnesota

“For over 10 years we have worked with the Popco Team. They are one of our most nimble and pleasant vendors to deal with. On several occasions we have been able to call Popco with an “emergency” and they always come through with flying colors – saving the day. Popco is a valued partner or ours.”
Mark Nazzaro | Account Executive
Quad Graphics, Woburn, Massachusetts

“I rely on Popco to prepare kits for our projects that have many specifically bagged components. Popco provides great products, turns tricky jobs quickly and always provides top-notch service.”
Terry Berg | Purchasing Agent
Ambassador Press, Minneapolis, Minnesota 

We couldn’t be more grateful for this high praise and it is our mission to continue to live up to what our customers have said about us. Thanks a million to all of the customers who submitted their thoughts in writing and all the customers that we speak to each day on the phone. We want you all to know that we’ve got your back and we’re here to help

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Popco's SGIA follow up

Thanks to everyone who stopped by our booth at the SGIA Expo in Las Vegas. We had a great time showcasing our products to new visitors and a few old, familiar customers.

We’re very pleased that our sample kits were well received. For those of you who stopped by to see us and didn’t pick up sample kits, or for those of you who couldn’t attend the expo, please give us a call. We’ve got plenty of kits ready to mail and lots to tell you about new products we’re on the cusp of introducing.

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